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Wednesday, July 18, 2007

Shilpa Shetty launches India Now festival London

Shilpa Shetty joins the London Mayor, Ken Livingstone, at 11am, Tuesday 17th July at London Bridge Pier, as one of the cultural ambassadors to unveil India Now – a three-month festival of events and exhibitions dedicated to Indian art, film, theatre, music, fashion, food and business.

shilpa gc.JPG

Shilpa Shetty and Ken Livingstone will join other ambassadors of the festival, including actress Joanna Lumley and captain of the Indian national cricket team, Rahul Dravid, as they launch the event with a visual spectacle, receiving a replica of the Taj Mahal as it comes to rest at London Bridge Pier, following a sail down the River Thames, past London’s most iconic landmarks.

Commenting on the India Now festival Shilpa says, “The India Now season of cultural events taking place across London this summer is an apt reflection of the city's enriched diversity of ethnicities. London is a unique melting pot of cultures, providing a space for people from a multitude of backgrounds to come together and share with each other the wealth of their experiences.

“Cultural respect and encouraging a deeper understanding of Indian traditions through a celebration of diversity, art, dance and food is obviously an issue close to my heart, which is why I am delighted to be a part of these events. Celebrating India in London is an opportunity for all Londoners and visitors to London to see, taste, hear and experience some of the amazing gifts India has to offer.”

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